Join Our GYO Journey

Join Our GYO Journey


We are thrilled to be undergoing an equity crowdfunding campaign currently with Equitise, offering you, our favourite people, the chance to own a part of Urbotanica and share this growing journey with us. Like Kickstarter campaigns, crowdfunding is a way of raising funds from ‘the crowd’ however, where an equity crowdfunding campaign is different to that of a Kickstarter campaign, after a successful campaign you have equity in the business. Meaning that when we grow, you grow with us. For a more comprehensive description of crowdfunding you can read from the experts here:

Why are we doing this?

To put it simply, we’ve got a lot of big plans. Like ramping up production of UrbiPods right here in Australia, continuing to work with local business & universities in new tech research, and expanding our community overseas. To do this we need capital. To date so far, we have failed to find big investment bankers in Australia who see eye to eye with our goals of working towards a more sustainable future and investing in the grow your own(GYO) movement, so what better way to overcome this challenge then by partnering with people who do see the importance of GYO.

Why would I invest?

You might now be thinking “Matt I love my UrbiPod, but it’s a big step to be invest in the company, what’s in it for me?”. So why should you do it? While there are several tangible benefits to investing that I will explain shortly, for us the UrbiPod is the start of a journey towards more sustainable growing practices for the next generation. With the population growing and becoming increasingly Urban, the United Nations Food and Agriculture Organization estimate that by 2050 there will be a 30% shortfall in food production without technological improvements. Simply put, without change we will not have the resources to feed ourselves soon. While it may seem small, growing your own food, however little can make a difference.

These trends and concerns are seeing an explosion in investment into the Agriculture Technology industry both in Australia and Internationally. Urban Ag Farming Market revenues are over $210 Billion, attracting record breaking amounts of investment in 2018. This incredible technology being developed is not limited to farms however, and we think the best solution is to bring this technology straight to you, the consumer.

How is Urbotanica the solution?

Bringing our agricultural resources closer to home has several benefits, with food travelling less it remains fresher, creates less pollution, less food miles are created, and less water is being used. We see it as the next natural step that if the technology exists to grow in urban environments that it should be brought to our homes, so we can have access to the freshest and healthiest produce, on our kitchen bench, with little impact on the environment.

The effects of food waste on the environment cannot be ignored either. Foodwise found that we Australians throw-out $8 billion of useable food each year, of which a third is fresh produce. The environmental impact and waste of resources this causes is huge! Growing anything at home starts to reduce this impact. By growing at home and picking produce fresh, less resources are used in its growing, and you can pick what you need.

Something More Tangible

If the GYO movement and the environmental cause aren’t enough to get you over the line, in the words of every bad infomercial; But wait! There’s more! How about a something to keep you growing?  All investments over $480 will receive our soon to be released subscription pack, and investments over $1000 will receive an UrbiPod from our next production run.

Like any investment, Crowd-Sourced Funding (CSF) is risky. Investors may lose their money and the business may not achieve its objectives. You should consider the CSF offer document and the general CSF risk warning contained in the offer document in deciding whether to apply under the offer.

So if you’re interested (which at this stage, how could you not be?!) click here to register your interest now to receive exclusive early access:


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