LEADING EDGE RETAIL GROUP LAUNCHES INTO THE URBAN AG TECH SPACE WITH AUSSIE START UP URBOTANICA
The international Leading Edge Group has teamed up with urban Ag technology newcomer Urbotanica to offer consumers the clever UrbiPod - the Australian designed and manufactured automated indoor gardening appliance supplying customers with fresh herbs, salads, micro greens and flowers in the convenience of their own home.
The Leading Edge Group is a multi-national organisation operating in two major sectors: buying group management and sales channel management across Australia, New Zealand and the UK. The Group works with independent retailers across 8 different industries and support over 850 retail store owners.
Australian brand Urbotanica creates intelligent, sustainable solutions for home grown food. Its launch product – the UrbiPodTM is an elegant and clever indoor kitchen appliance that takes the guesswork out of growing fresh herbs, salads, micro greens, and flowers. Consumers are bound to love its elegant design, simplicity and convenience in making them a successful green thumb all year round – irrespective of the season or outdoor elements.
It’s clever irrigation and nutrient application system delivers the right amount of natural plant food for healthy and sustained plant growth. Using the latest lighting technology, the automated energy-efficient LED system mimics sunlight and provides the ideal environment that can deliver plant growth up to three times faster than outdoors. The mobility of the individual growing pods provides for ease of use, ability to be located outside the kitchen, scalability for those who want to grow more and generous growing area to support sustained growth of your favourite fresh herbs, salads and micro greens.
Users can enjoy homegrown produce year-round! And it’s made here in Australia and assembled by one of Australia’s leading disability services providers – Activ Foundation.
Margaret Terry said:
“What attracted us to the UrbiPod was its diversity, it works for the urban apartment dwellers, but is also particularly appealing to our rural customers. It can be difficult to source high quality herbs in many rural areas and difficult to grow your own outside with harsh weather and bugs. The UrbiPod looked like a clever solution to growing indoors that solved these issues. We also believe that sustainable and eco-friendly products like the UrbiPod is exactly what todays health conscious, sustainable living consumers are looking for. It’s clever and fits our high-quality products objective. We are delighted to be bringing the Australian made UrbiPod to our retail network."
Announcing the agreement, Urbotanica Managing Director Ray Hart stated:
“We’re excited to be able to partner with Leading Edge Group, who are committed to distributing quality product all over Australia. We have noticed a great passion for our product, the UrbiPod, in rural areas, and it’s great to find new channels to provide them with easy access to fresh herbs, greens, and flowers. As a new company trying to make a difference to consumer lifestyles, we relish the opportunity to partner with such an iconic Australian brand like Leading Edge Group. Working together with the team from Leading Edge Group gives us the opportunity to increase production of our products, innovate with new products using the latest technology and boost Australian jobs."
Urbotanica are currently in the middle of an Equity Crowd-Sourced Funding Campaign, looking to raise funds and open the opportunity to their customers to become co-owners of the company. The Urban Ag-Tech space is a rapidly growing industry, and Urbotanica are looking to secure funds to capitalise on increases in demand for their launch product the UrbiPod as well as invest in R&D and Marketing to continue to expand into the Urban Ag Tech space.
More info on CSF: https://equitise.com/urbotanica
Contact Name: Tim Davidson
Phone Number: 0411229246
Contact Name: Margaret Terry
Organisation: Leading Edge Group